Introduction to Search Advertising

The Internet offers immense advertising scope to marketers by enabling seamless global reach. Search advertising services provided by Google Ads and Microsoft Advertising are cost-effective vehicles for driving marketing campaigns. This course will begin with the basics of optimisation and search engine results pages. You will learn strategies to enhance organic visibility and dive deeper into keywords, ad extensions, and landing pages.

Next, the concept of keyword match and ad groups will be elaborated while you also delve into lead generation, list building as well as enhancing engagements. The cost aspects of ad campaigns on the Internet are discussed, and you will learn more about creating high-performing search ads. Continuously analysing advertisements regarding ad rankings or quality scores will be explained as you progress through the course.

Finally, you can compare the features of Google Ads and Microsoft Advertising to make informed decisions about ad campaigns. Digital marketing skills are sought after by all global organisations. This course will equip you with one such critical skill to help you navigate your professional journey. Enrol today and enter the world of search, clicks, and conversions.