Building a Successful Business Website

The internet is a global space that offers businesses the opportunity to grow as they find new customers and clients who want their products or services. Businesses thus need to pay close attention to their image and brand identity, both online and offline. This course focuses on business websites and explains how to make them appealing to your target audience.

We begin by walking you through the process of creating a domain name, registering it and renewing the contract. We offer tips to help you choose the ideal domain name that makes it easy for your target market to find your business via its website. The course discusses web hosting and its various types. We then establish the importance of eCommerce protection by describing its role in safeguarding your customers’ financial information. We explain how to use a Secure Socket Layer (SSL) to protect such sensitive information

Many people access the internet with their mobile devices so we show you how to make your website both mobile-friendly and accessible to customers. This course explores search engine optimisation (SEO) and outlines techniques designed to improve the rate at which your website shows up in search results, thus providing a wider reach to the market. Finally, we explain how you can use images to boost the visual appeal of your website. Sign up for this course and learn how to design a commercial website that helps you widen your customer base and grow your business.